Many companies sponsor sports as a way to advertise themselves. Some think it is a positive trend, while others think there are disadvantages. Discuss both sides and give your opinion.
Funding
sports
is more and more common as a business tactic of numerous brands
. While
some individuals are skeptical
about the abovementioned approach, Change the spelling
sceptical
this
essay will highlight several reasons why the benefits outweigh the negative sides.
On the one
hand, sporting sponsorships certainly bring about some disadvantages. First,
one
of the most straightforward approaches for sponsoring is to advertise on sporting events
' live broadcasts. However
, brands
might struggle subsequently
due to
the high cost of this
marketing tool. For example
, companies are shelling out roughly $7 million for 30 seconds of ad time on the Super Bowl. With that being said, not every brand receives high turnover from this
practice, especially with controversial commercials that will spark public outrage. Secondly
, brands
that sponsor certain teams or prominent athletes can face backlash when scandals occur. Companies’ brand images will directly be affected which requires intensive and lengthy public relations management.
On the other hand
, this
practice is still favored
by most international Change the spelling
favoured
brands
for its merits. First,
for some sporting events
, sponsorships are crucial for the organizing and operating process. The Olympics is one
of many events
that receive funds from footwear brands
like Nike to beverage brands
, such
as Coca
Cola to assist athletes and efficiently develop more Correct your spelling
Coca-Cola
sports
worldwide. Furthermore
, sponsoring sporting events
also
means boosting brand awareness on a mass scale, reaching various age ranges and new potential customers. Eventually, this
results in higher sales that in the long run, will compensate or even exceed the previous vast sum of money for advertisement.
To sum up
, while
sponsoring sports
still has room for discussion, I am of the opinion that collaboration between sports
and corporations could offer higher mutual benefits for each other, as one
receives financial aid for operations and one
earns reputational advantages and a rise in sales.Submitted by nguye.a270 on
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Task Achievement
Ensure that your essay provides a balanced discussion of both sides of the argument before presenting your opinion. This creates a well-rounded argument and shows critical evaluation.
Coherence & Cohesion
Try to introduce a wider variety of linking words and phrases to connect sentences and paragraphs more effectively, enhancing the overall cohesion of your text.
Structure
You clearly introduced and concluded your essay, effectively setting the stage for your argument and summarizing your main points.
Content
Your use of specific examples, such as the reference to Super Bowl advertising costs, is particularly strong. It helps to ground your arguments in reality, making them more persuasive.
Structure
You’ve effectively maintained a logical flow throughout your essay. Each paragraph neatly progresses from one point to the next, which makes your argument easy to follow.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?